This project is a billboard campaign for Ing Direct Bank Italy. A research discovered that Ing Direct source of business comes mainly from their clients' word of mouth, in other words happy clients bring new clients, to say in the Ing way: OUR CLIENTS ARE OUR BEST ADV.
Based on this insight we came up with the idea of a few human interactive billboards around the town to let real clients talking with potential new ones just passing by.
LIA - Billboard GOLD
EUROBEST - Billboard SHORTLIST
