Schweppes is looking to reinforce its space within the mixology area.
Tapping into the insight that people are more open to trying new things when they are in new environments, three drinks inspired by Schweppes’ flavours work as a gateway for the imagination, flipping the ordinary into the unexpected. Introducing Monsoon Dance, Night Light Vibes and Hot Sand Groove.
Let the imagination fly.
Three films crafted by AKQA and OpenX send you there in the flip of a cap. A physical installation transforms wintery rain in a monsoon rain-soaked dance floor, and a limited-edition cocktail list enables people to choose drinks by following their senses.
From naming and identity all the way to a mixology and customer strategy, a 360-degree experience-driven platform is underpinned with a set of innovative, connected and scalable elements, allowing markets to implement the platform according to local needs.