While mainly known for its cars, Hyundai is a brand truly committed to all things mobility. With the brand’s innovative R&D labs making leaps in the field of "wearable robots", Hyundai sees its role expanding far beyond the automotive transportation sector.
This commitment to providing freedom of movement to everyone was at the core of “Keys to Mobility” brand campaign we created for Hyundai.
Strategically steering clear from being yet another brand telling consumers how to wash their hands in times of COVID-19, we aimed to inspire Hyundai’s global community by reminding them of a simple fact: while mobility may be restricted – it is not entirely canceled.
The #KeysToMobility campaign offered users the keys to unlock various ways of staying mobile in the most immobile of times - highlighting that mobility can be physical, spiritual and emotional. Working together with global influencers, we created unique content pieces for each area of mobility, resulting in shareable tutorials ranging from mindfulness practices to home workouts to DIY for kids.
Results
The #KeysToMobility campaign engaged and grew social media audiences by 25%, paid into the brands strategic objectives of diversifying their follower base beyond auto-enthusiasts and increased overall interaction rates by almost 50% - thereby successfully connecting horizontal brand objectives with key strategic verticals for social.
The campaign generated over 6 million engagements and positioned Hyundai in users’ hearts as a brand dedicated to all things mobility - and not just cars.
https://www.instagram.com/hyundai_worldwide/